A new point of view.

Vorsprung durch Technik.

A new skyline for Frankfurt am Main: Audi once again has a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invites visitors to consider the parameters for urban mobility from an unusual point of view.

Inside, skyscrapers and entire city districts sprout from the ceiling to create “hanging cities”. Visitors walking through the pavilion experience the diverse requirements on future mobility and the technological innovations from Audi.

There's another option for those who can not travel to Frankfurt to see the Audi building: Take our virtual tour including all of the show cars and additional information.

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Audi world premieres at the IAA 2013

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Composure redefined – the Audi A8

Systematic lightweight construction, excellent comfort and a broad portfolio of high-end technologies: Audi has given its flagship, the A8, a wide-sweeping update. The engines are even more powerful and efficient, while new assistance systems and the innovative Matrix LED headlights provide for an added level of composure.

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Audi A3 Cabriolet

Sporty, elegant and multi-faceted – Audi presents the new A3 Cabriolet. The compact four-seater impresses at first glance with its flowing lines and soft top. It is also at the top of its class technically – with systematic lightweight design, new engines, multi-faceted networking and high-performance assistance systems.

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Audi Sport quattro concept

quattro is Audi and Audi is quattro – the brand and the technology are indelibly linked. In celebration of the 30th birthday of the Sport quattro, Audi will present its legitimate successor at the 2013 IAA in Frankfurt am Main. The Audi Sport quattro concept show car continues the grand quattro tradition, with a stunning coupe design and plug-in hybrid drive with a system output of 515 kW (700 hp).

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Audi nanuk quattro concept

Sportiness in a new form – Audi is showing the Audi nanuk quattro concept show car at the IAA in Frankfurt am Main. Its crossover concept combines the dynamics of a high-performance sports car with Audi's quattro expertise on the road, on the race track and also off-road. The V10 TDI engine sets benchmarks for power and efficiency.

The Audi stand at the IAA 2013

The exterior of the building, shaped like a cube, is intentionally designed in a reduced and light way. With its mirrored, four-meter-high pedestal, it appears to float over the Agora, the Frankfurt exhibition center's central open space. This is the same site where Audi had a brand exclusive temporary building for the first time at the last IAA in 2011.

Inside, projections and a total of 11.2 million LED pixels will display the “hanging cities” and bring diverse urban scenarios to life. Mirrored surfaces on the floor and ceiling infinitely extend the urban landscapes and establish a relationship between them and the Audi models on display. The result is an impressive world of experiences offering the visitor a constant stream of new perspectives on the diversity of tomorrow's urban mobility.

Construction of the Audi pavilion already began mid-July. Over the course of the seven-week construction period leading up to the first press day on September 10, about 2,300 square meters of mirrored surfaces and 150 kilometers of cable will be laid. That way, 3,400 square meters of total floor space will become the stage for the stars of the show: 28 automobiles with the four rings.